We build content for your website. This includes articles that tell about your company and help you get good ratings on the search engines using SEO (search engine optimization). It is important that your potential customers are able to find you.
We create images that show your products, show members of your company, and tell what your company is about. The reason it is said that a picture is worth a thousand words is because you can communicate what is in a picture almost instantaneously. If you were write out what the picture communicates, it would probably take a thousand words but you would still have to take the time to read it. And most people won’t take the time.
We create videos that tell stories, create emotions, and communicate in ways that words and pictures cannot. Internet browser have become lazy and would rather watch than read. This is also reflected in search engine rankings where video is likely to get higher rankings.
Your Main Message
Use this space to tell people what your company does and why and how it does it. What’re you known for? Who likes you? What’s your number one competitive advantage?
Include all the things that make your business unique and better than the competition. Do you have a patented 13-step process for taxidermy that results in the most lifelike stuffed owls? You gotta mention that.
Other good things to weave into this copy include: awards won, distinctions given, number of products sold, company philosophy (just keep it short), interesting company history bits, and anything that makes a reader think you’d be awesome to do business with.
This is should be a prospective customer’s number one call to action, e.g., requesting a quote or perusing your product catalog.